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How far has cross-branding between the advertising and music industries come? EMI Music will soon be releasing an album of songs used in Guinness commercials, entitled, “Guinness 250 – Music From the TV Ads.”
This album, which marks the 250th anniversary of the Irish beer, is the first promotion of a new partnership between EMI and Guinness distributer, Diageo, that will include music based projects across all of Diageo’s brands.
Guinness believes this collaboration will help drive consideration for the Guinness brand, while EMI sees it as opening up new channels and revenues for their music and artists. Well…yeah. As most music/brand partnerships go – it’s a win/win for both parties. And no doubt other brands will quickly follow suit to forge their own partnerships with music companies, as they search for new ways to generate revenue and brand awareness in today’s rocky economic climate.
In the mood for a little Al Jolson with your dark Irish stout? You’re in luck!
But beyond the partnership between the two iconic companies, what’s interesting to me is that brands are now releasing albums with music from their commercials. Brands releasing albums. Albums with songs from commercials. This is now acceptable. How times have changed.
Oh, this article doesn’t have it, but full track listing for the album is below. I think you could deem this as “eclectic.”
1 Guaglione – Perez Parado
2 The Look of Love – Dusty Springfield
3 Do you Know The Way To San Jose – Dionne Warwick
4 The Story of My Life – Michael Holliday
5 On Top Of the World – Al Jolson
6 Mambo No. 5 – Perez Parado/Reorchestrated by Air Edel
7 Sing Sing Sing – Louis Prima
8 Mic Christopher – HeyDay
9 We Have Explosive – Future Sound of London
10 Just Like Honey – Jesus and Mary Chain
11 Phat Planet – Left Field
12 Concrete and Clay – Unit 4+2
13 Land: Horses – Patti Smith
14 Blitzkrieg Bop (live) – The Ramones
15 The Pixies – Isla De Ecanta
16 Spanish Dance, Op 37 No.6. – Enrique Granados.
17 Mr Blue Sky – ELO