Music Dealers


Lennon is Alive
January 7, 2009, 7:24 pm
Filed under: Uncategorized

Twenty-one years after Nike used The Beatles “Revolution” in a  commercial and twenty-eight after is death, John Lennon finds himself  in another TV spot.  And he actually finds himself in it – not just  his song.

Yep, following the lead of Orville Redenbacher Popcorn’s unearthing  and digitizing Orville himself or an ad campaign a couple years ago,  a non-profit organization has decided to bring Lennon from he grave  to implore audiences to donate laptops to needy children.  And this  has created a mini-controversy in the marketing world.

Though the cause is admirable, it is a little creepy to hear and then  see the deceased Beatle iscussing a technological tool that didn’t  exist until over a decade after his death.  And there are seemingly  some Orwellian boundaries this ad pushes.  Lennon may very well have  supported this cause had he been alive – but is that for a marketer  (and Yoko) to decide?  And though he may support the cause, would  Lennon support putting assumed words into the mouth of deceased
celebrities and using them to push a cause posthumously?

orville-707825

It seems like merely using Lennon’s image or one of his songs would  have been enough.  That in itself would given the spot and cause the  credibility it was looking for.  Having Lennon digitally speak these  words seems to take it a little too far, and looks like an ad agency  trying to show-off.  But then again, using merely a song or image  likely wouldn’t have garnered the talk value that using Lennon has.   Which has also likely led to more laptop donations.  Which is  ultimately the point.

So, this spot very well may be a success.  But does that it make  right?  I’m not sure.  But as long as this doesn’t start a new trend  and we soon see Jerry Garcia selling BK Whoppers or Tupac shilling for  Kia, then this one is okay with me.

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