Music Dealers

New Song Inspired by…a T-Shirt
January 8, 2009, 4:23 pm
Filed under: Uncategorized

Heartbreak, drug abuse, big butts. There are a variety of places where artists find inspiration for their music. But a winning t-shirt in a design contest? Never heard of that one. But that’s apparently what inspired Tex Mex band, Calexico’s, latest song, “Absent Afternoon.”

Click on image to view article.

Okay, so this was all part of a partnership between Calexico, and shirt company, Threadless, where the band agreed to create an original song based on the winning t-shirt in a Threadless contest. So, I guess Calexico was going to be “inspired” by whatever t-shirt was declared the winner. Which, at best, seems like a little forced creativity. And at worst, like a bit of a sham.

But having a band create a song based on a winning entry in a company-sponsored contest certainly takes branding partnerships to a new level. And a Calexico song inspired by a t-shirt is still better than a Bon Jovi song inspired by anything.


1 Comment so far
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Very cool design!

Comment by Tshirt Fan

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