Music Dealers


Big Brands Release CD to Support Indie Radio
January 26, 2009, 11:16 pm
Filed under: Uncategorized

Toyota and Urban Outfitters are teaming up to bring music fans a compilation of new songs from some pretty cool bands – all for a buck – and all to benefit independent radio stations.  Sound too good to be true?  I thought so myself, but check it.

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So yeah, apparently this is for real.  And slightly surprising.  It’s hard enough to find brands who leverage music wisely to advance their own cause, let alone those who actually give something of quality back to the consumer.  But here we have two brands that not only deliver on that, but also do so in the name of aiding indie radio.  And they’ve even previously extended the promotion with in-store shows, after-show parties, and fundraising drives, showing they know how to get the most out of their partnership with music.

No Age play for indie radio
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Of course, Toyota and Urban Outfitters are likely doing all this in an effort to simply look cool and ratchet their brand image up a notch or two.  And it will probably work.  But hey, when they’re practically giving away new music while trying to raise awareness for independent radio stations, well, let them try to be cool all they want.

Still not sure if this will exactly make me buy a Yaris or hit up Urban Outfitters more frequently.  But for Toyota anyway, it at least starts the process of making amends for scalding my ears with their “Saved by Zero” jingle all fall and winter.

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