Music Dealers

U2 Drops Apple for Blackberry
March 12, 2009, 5:41 pm
Filed under: Uncategorized

U2 was once half of one of the higher profile band/brand partnerships of all time.  But that relationship is over.  They have dumped Apple and are now on the rebound with Blackberry.

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U2 is currently on a major marketing blitz to promote their new album and this partnership elicits even more press and publicity for them.  Beyond a tour sponsorship, there are no further details on what this partnership will entail right now, but Blackberry confirms, “the tour announcement marks the first stage of a relationship and shared vision between RIM (Blackberry) and U2 that we expect will lead to new and innovative ways to enhance the mobile music experience on the Blackberry platform for U2 fans.  We look forward to sharing more details as the relationship unfolds.”

So, there will no doubt be a lot more to come from these two behemoth entities.  We’re likely to see some Blackberry TV spots featuring U2, Blackberry product integrations at U2 concerts, and probably even a personalized U2 Blackberry similar to the U2 ipod from 2004.  And of course, Blackberry is paying a nice sum to get aligned with the Irish quartet for all these types of endeavors.

So, Bono and the boys have traded in one lucrative marketing deal for an even more lucrative one.   But they’ve always strived to be the biggest band in the world, and in addition to Apple, have partnered with giant concert promoters in the past (Live Nation), so it should be no surprise to see them wringing another giant corporation for all the money they can get.  That’s simply the U2 way.

And Bono can use all the extra coin he can get so that young girls in bikinis will keep talking to him.  And for his platform sandals so he’s taller than the barefoot bikini girls.



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