Music Dealers

Music Branding News Dump
April 2, 2009, 5:01 pm
Filed under: Uncategorized

Here’s a round-up of some of the more interesting latest happenings and goings-ons from the world of band/brand alliances.

  • Puma has licensed Magnetic Field’s song, “Underwear,” for use in a new TV spot.  Though the lyrics make it a peculiar choice to sell shoes, the music definitely sets the right tone and mood for this bizarre ad.  And this isn’t the first time Fields founder/leader Stephin Merrit has licensed a song for a commercial, as he previously let their  “Wheels On the Car” track be used in a Wrigley spot.  Merrit definitely understands the value of advertising as a platform to get his indy band’s music heard.  And here, he even got in a commercial that has the softest sell I’ve ever seen, and is actually more like a music video.


  • On the other end of the spectrum, Grammy-winning pop singer, Duffy, has sworn off appearing in ads following some controversy surrounding her appearance in a Diet Coke spot…because she rode a bike at night without a helmet or reflectors.  Seriously.  Unlike Magnetic Fields, Duffy isn’t in need of the same type of exposure – right now, anyway –  which allows her to make claims such as “I only have 100 percent to give and all of that goes towards being creative” and thus, we won’t be seeing her in any commercials any more.  Not sure if that’s a promise or a threat, but I think we’ll all survive without more Duffy during our commercial breaks.

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  • Following Visa’s use of the Smashing Pumpkins “Today”  in a commercial (previously discussed here)  they have now gone with Moody Blues classic “Tuesday Afternoon” in a new spot.  Though the song fits the story of the ad, this one seems more like a case of a baby boomer senior exec who attended the original Woodstock wanting to squeeze one of his favorite oldies into one of his company’s spots. But it could be worse I guess.  The song does give this tired Visa campaign a little juice.  And it’s better than hearing boomer standards like “Born to be Wild” or “Sweet Home Alabama” again.


  • For Pink Floyd fans in the eastern hemisphere, comes the Pink Floyd Converse sneaker below.   You can see Converse went with the “Dark Side of the Moon” theme.  Not too bad I guess.  But only available in south east Asia for now.  Of course.  When I think of Pink Floyd fans, I immediately think of Asia.

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  • And finally, we previously discussed the partnership that Kohl’s/Candies entered with Britney Spears here.  Well, the first print ads from the partnership were released today, including the below pic.  Sure, this is photo-shopped and air-brushed to the max.  But I don’t care.  This is the best use of integrating music into a brand that I’ve seen in awhile.

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