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U.K. based Music Week Magazine has announced the recipients of their “’09 Music Week Awards” – which includes the category “Music and Brand Partnership of the Year.” And the winner is….
That’s right – Bacardi and Groove Armada. We previously discussed this partnership here – and have used it as a touchstone example of a brand getting the most out of music today and leveraging it in new and effective manners. So, we’re obviously behind this choice. Music Week describes the partnership as “unprecedented” and “bold,” but more than anything, it was successful and mutually beneficial to both the band and brand. Anyone can do something unprecedented and bold – but if it’s not effective, then what’s the point, right?
Here’s the full summary of the partnership and why it won.
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