Music Dealers

And the award for “Music and Brand Partnership of the Year” goes to…
April 24, 2009, 2:43 pm
Filed under: Uncategorized

U.K. based Music Week Magazine has announced the recipients of their “’09 Music Week Awards” – which includes the category “Music and Brand Partnership of the Year.” And the winner is….


That’s right – Bacardi and Groove Armada. We previously discussed this partnership here – and have used it as a touchstone example of a brand getting the most out of music today and leveraging it in new and effective manners. So, we’re obviously behind this choice. Music Week describes the partnership as “unprecedented” and “bold,” but more than anything, it was successful and mutually beneficial to both the band and brand. Anyone can do something unprecedented and bold – but if it’s not effective, then what’s the point, right?

Here’s the full summary of the partnership and why it won.

And to give a little more insight into these “Music Week Awards” – they “promise to celebrate to the maximum all that is best in our industry” and are “uniquely placed to do this as it is able to focus on every sector within the business.” Other awards included “Artist Marketing Campaign of the Year,” “Music Retail Brand of the Year” and “PR Campaign of the Year,” along with many others. For more on the awards and other winners, check out the link below.
No word on why other favorite partnerships as ours such as Nickelback/Citibank (discussed here) and L.L. Cool J/Sears (discussed here) weren’t on the list. They were probably just too mind-blowing and rad for our friends across the pond.

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