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Here’s another illustration of how advertising is today’s radio, music video, and P.R. push all in one.
By now, you’ve probably seen the new Heineken commercial featuring a cab full of singing inebriates, and which is aimed to discourage drunk driving. If not, check it below.
So, yeah, it’s the most polite, lucid, least obnoxious and least vomity bunch of drunks you’ll ever come across. Along with an equally gregarious and accommodating cab driver who is seemingly completely delighted to be lugging around singing drunks after a late night. This isn’t exactly how my cab rides with friends go at the end of a night.
But it’s the song they’re all happily singing together that makes this spot stand out. Biz Markie’s 1990 track, “Just a Friend.” The nearly forgotten song that barely cracked the weekly top ten or annual top one hundred when it was released nineteen years ago. But now, according to the article below, is apparently generating a lot interest from music fans as it’s currently one of iTunes best sellers where it’s topping the latest singles by such artists as Lily Allen, Kanye West, and Kings of Leon. And solely because of this commercial.
Click on image to view article
Obviously, it’s well known and understood that the exposure from a commercial can and will generate interest in a band or song. But this is extreme. A nineteen year old, novelty song that was never a huge hit (it finished at #94 in 1990) becoming an instant best seller in 2009 simply because of an anti-drunk driving commercial? Incredible. Good for Biz though. I’m sure he could use the dough. Maybe next we can get some love for Technotronic, Keith Sweat, Dino, Glen Medeiros or any other of 1990’s one year music stars. Just no Wilson Phillps. Please.