Music Dealers

Pool Party Sponsored by Music Dealers w/ Kid Cudi
April 21, 2009, 3:36 pm
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Kid Cudi Performing

Pool party – great weather, great music, great time.

Eric Sheinkop & John Williamson of Music Dealers…



Kanye Makes it to The Association
April 16, 2009, 10:51 pm
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The NBA playoffs start Saturday, which means we’re about get hit with a lot of Lebron, Kobe, D-Wade…and Kanye.   Yes, that ever-humble and modest Kanye.  The NBA has selected his single, “Amazing,” as the theme song for their ’09 Playoffs marketing campaign.

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In addition to the commercials that will be airing on five different channels over the next two months, the NBA has released the below music video that features the song as the backdrop to memorable moments from past playoffs.

A Senior NBA marketing exec calls the selection a “No brainer. For decades the NBA has enjoyed an extensive relationship with the music industry – it is part of our game, our presentation, our marketing. This is a classic case where we heard the song and knew right away it was the perfect fit with our overall campaign.

Though going with Kanye West, who is arguably the biggest hip hop star today, may not seem the most inspired or creative choice by the NBA, the song is a good fit and I think they’d be challenged to find something that works better.  And it makes sense for Kanye.  “Amazing” is off his latest “808s & Hearbreak” album that has underperformed compared to his previous efforts.  So, this is a good way to promote this track and get that album back in the consumer mindset.

So, for the first time in recent memory, the NBA has made a wise move.  And at least now we know there’ll be one guy from Chicago still around for the whole playoffs.

Music Dealers Sponsoring Pool Party Featuring Kid Cudi – 4.18 & 4.19
April 15, 2009, 4:24 pm
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Despite All My Rage, I Will Still Sell You My Song
April 10, 2009, 9:58 pm
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Our boy, Billy, is at it again.

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Yes, he’s licensed another one of his most well known songs.  This time to be used as the official theme song for a Pay-Per-View TNA wrestling event.  (He previously licensed “Today” for Visa as discussed in this post.  Guess the price of eyeliner and shaving cream has gone up.  

To be fair, Corgan did partner with TNA last year, so this isn’t a new venture for him.  But that was for the track, “Tarantula,” which was a new single at the time as he began his ill-fated attempt to reunite and re-launch the Smashing Pumpkins.  And with a dearth of available outlets to promote a new single for a nineties rock band, that made more sense.  This time, he dug into his vault and licensed one of his most loved and revered songs.  It’s a little different.  And as discussed in the posting on “Today”/Visa, contradicts his previous stance that this music is “sacred” and “not for sale.”    
But I guess these are hard times even for giant, hunch-back, bald, millionaire, guitar slinging, rock stars.  Hopefully he’ll use his extra cash to get himself an adequate replacement for his recently departed drummer, Jimmy Chamberlain.  Or better yet, to pay Jimmy enough to come back.  

Big Butts and B.K.
April 9, 2009, 10:18 pm
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There have been many bizarre choices of well-known songs used in TV spots over the years, but this one has to be near the top.



That’s right.  Burger King went with Six Mix-a-Lot’s 1992 ode to large asses to sell their happy meals.  The same song that caused controversy when it was initially released and was briefly banned by MTV before being restricted to late-night because of the song’s sexual content is now being used to hawk cheap fast food to kids.

Needless to say, this has stirred up a lot of controversy in just the first few days the spot’s been out.  Already, one consumer group is demanding B.K. stop running the commercial immediately because it says the ad is “highly sexualized” and “won’t instill values in children about respecting women.”  And there are plenty more demanding boycotts of the chain and criticizing their judgement for using this song in a spot for kids.  Burger King has countered that the spot is actually targeting adults who take their kids to the restaurant.




Regardless of who’s side you’re on, you have to admit it is a bizarre choice of song to pair up with Sponge Bob and happy meals.  But this is the same company that created their creepy mascot, The King, and had Hootie’s Darius Rucker in full kitschy cowboy getup singing a song about their latest burger in an Oz-like burger-land a couple years ago, so it fits with their image.  And obviously, controversy and free pub can be good for business, and that was likely B.K.’s rationale all along behind their song choice.

Personally, I find the commercial more offensive for being unfunny than for the song.  I mean square butts is the best they can come up with for tying Sponge Bob and their happy meal together?  Ok, then.  It is good to see Mr. Mix-a-Lot still cashing in on one his one hit though, even 17 years later.  And he even gets to make an appearance here.  And as he proclaims, “Booty is booty.”  Amen.  Even an eight year old Sponge Bob fan can’t argue with that.

Music Dealers x Lawyers 4 Musicians Showcase @ SXSW (The Cool Kids + Hey Champ)
April 6, 2009, 5:59 pm
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Little Red Target
April 3, 2009, 9:57 pm
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Target just launched a new TV campaign that features legendary artist, Prince, and which is an extension of their partnership with the Purple One, where they have exclusive rights to sell his latest music.  The commercial has been pulled from You Tube and everywhere else by the management of the intensely paranoid Prince, but the below Wall Street Journal article details the partnership.

Click on image to view article



Prince will be releasing not one, not two, but three new albums for purchase exclusively at Target.  But only two are his, as one is from his latest protege, Bria Valentine, who is signed to Prince’s own record label, NPG.  Regardless, you can get all three for just $11.98.  Not bad.

Prince is just the latest artist to enter into an exclusive partnership with a big retailer following the likes of Guns N Roses with Best Buy and The Eagles and AC/DC with Wal-Mart.  We’ll see how this one works out, but based on the success of previous ones, we’re likely to see more of these partnerships in the future with this level of artists.

Prince has always been strongly independent and generally shunned the mainstream as evidence by his refusal to make videos, changing his name to a symbol, scrawling “slave” on his face during public appearances, and completely alienating his label.  And he was one of the first to turn his back on the industry altogether and embrace the internet for getting his music out – while everyone else was still using the old model of music distribution.  So, he’s always been a bit of a revolutionary and ahead of his times.  Which makes the pairing with Target all the more interesting.




Here he is without a label of his own in an industry that has collapsed and left him few options for getting heard – which makes partnering with a brand sensible and a virtual necessity.  Yet, it’s a giant corporate retailer like Target who he’s decided to get into bed with now, which contradicts the stance he’s taken against giant record labels and other similar corporate entities.  It just goes to show how valuable corporate partnerships are for artists, and how effective leveraging advertising as a platform for one’s music can be.

And since I couldn’t get a video of the commercial, thought I’d at least post a link to the video for the classic, “When Doves Cry.”  This is truly 80s R&B funk rock by a gender bending artist taking a bath while birds fly around at it’s finest.  And side note that when I was searching for this video, I found that it apparently sparked some controversy by MTV execs and others who thought it was too explicit for TV.  Really?  Must’ve been the jehri curl and mustache.